GMAP Consulting Becomes Approved Supplier of DVLA Data
GMAP Consulting, one of the UK's leading suppliers of
market intelligence to the automotive, retail, forecourt and
financial sectors, has been appointed an approved supplier of DVLA
Data. This enables GMAP to launch a range of new products and
services dedicated to helping all automotive related industries
exploit their local markets more effectively and profitably through
the use of DVLA data.
The DVLA database covering 33 million vehicles currently
registered in the UK is now available from GMAP Consulting. It
provides detail on every vehicle - cars, commercial vehicles and
motorbikes - registered within the UK at postal sector level. GMAP
will process monthly used car transactions from this database to
provide the most accurate picture of the UK used car market. It is
updated quarterly to ensure users always have an up-to-date picture
of the current marketplace. In addition historical data is also
available back to 2000 enabling users to assess changing trends in
the automotive market over the last five years.
The DVLA database provides access to 28 different vehicle
attributes, which can be grouped together as follows:
- Model Data: including the make and model of every registered car in addition to its colour, body type, engine size, seating capacity, fuel type, transmission and wheel plan.
- Event Data: including date of manufacture, date of export, date of first registration, date of acquisition by current keeper, date of acquisition and disposal by previous keeper and final date of scrapping.
- Specialist Market Data: including flags for imported cars, flags for kit built cars and flags identifying cherished registration plate transfers.
- Owner Data: including total number of keepers, current keepers title, partial postcode, date of acquisition and previous keepers title, partial postcode, date of acquisition and date of disposal.
- Tax Data: including the current tax class for the vehicle, the current license period and the previous license period.
- Accident Data: the rebuilt flag identifies that the vehicle has been totally rebuilt following an accident.
This intelligence will assist all automotive players - from dealers
and manufacturers, through to insurance companies, financiers,
servicing and parts distributors through to specialist automotive
retailers - by helping them to thoroughly understand and meet the
demands of their local markets. It will help them improve their
market and network knowledge, the efficiency of their stock
planning and their sales activities as well as assisting in
location planning for new sites, media planning for advertising
promotion and the generation of prospect lists for direct and
unaddressed mail.
GMAP Consulting will be providing this data in a range of ways to
help users at all levels to access the data in the most cost
effective and user-friendly way. Users will be able to either
extract the data themselves or use our Bureau and Analytics service
as a hassle-free alternative. GMAP Consulting will also be
delivering a range of packaged products which they will be
launching over the next few months.
Used within GMAP's MICROVISION market intelligence software, users
can visualise, map, profile and report on this data to help develop
their network planning and sales and marketing strategies. The DVLA
data can also be used in conjunction with the CAMEO consumer
classifications and the vast array of individual consumer datasets
available from GMAP's parent company and leading database marketing
organisation EuroDirect to help maximise marketing potential. In
addition, credit data from their sister company and credit
reference agency Callcredit, can also be used to add a dimension of
credit risk intelligence to any financial offers.
The Group currently work with a range of automotive clients
including Ford, Mazda, Volvo, Jaguar, DaimlerChrysler, LDV, Land
Rover and Volkswagen Finance and a number of major dealer groups on
a variety of different network planning, market intelligence and
marketing projects.
Mark Whitton, Automotive Sales Director for GMAP Consulting
comments:
"The DVLA database is a highly valuable source of automotive market
intelligence. It can be used to achieve operational excellence
across all areas from new and used car market analysis through to
dealer and service centre site location, sales planning, stock
profiling and niche marketing through leaflet drops and direct
mail. Used alongside our other data assets and software
technologies this is a powerful addition to any sales and marketing
strategy."