EuroDirect Starts 2006 on a High With a 14.7% Increase In Profits
In what was an extremely turbulent year for others in
the arena, 2005 has proved to be a very successful year for leading
marketing intelligence company EuroDirect.
Year-end results reported a 7.3% increase in turnover, accompanied by a overall 14.7% growth in profits to £2.7 million, which has been attributed to the increasing demand for EuroDirect's and subsidiary GMAP Consultings' outstanding product range and exceptional customer service.
Established in 1991, EuroDirect has become widely recognised as a key innovator in the provision of marketing information, software and business modelling solutions. Continuous investment in research and development has resulted in a full suite of products available for consumer targeting, market analysis, network planning, database management, data delivery, data cleansing and data enhancement. This extensive product offering has attracted a variety of blue chip clients from all sectors, including high profile brands such as Ford, NS&I and the Post Office who have joined them in the last year.
Building on their initial success, EuroDirect was acquired by Skipton Building Society in 1998, which further consolidated their position within the Industry. Since then EuroDirect have gone from strength to strength, almost doubling staff numbers with the continued expansion in the areas of Analytics, Software and Data Development and Sales functions throughout 2005. The introduction of a dedicated Credit Marketing Services team to promote sister company Callcredits' solutions also provided a boost to the years' success.
John Dobson, Managing Director, EuroDirect comments:
"2005 was a very good year for us, especially in the current economic climate when we see some of our competitors falling by the wayside. Our growth in profits is attributable to the efforts of the entire company, who have all reacted to the opportunities in the Industry and created, re-engineered and sold high quality products that meet the evermore sophisticated requirements demanded by our clients."
Mike Green, Chief Executive, EuroDirect went on to say:
"EuroDirect has increased their profits year-on-year in spite of increased legislation, consumer distrust in DM and declining client confidence in the market. Our success last year has set the standard here at EuroDirect and is a benchmark for the Industry as a whole."