EuroDirect Starts 2006 on a High With a 14.7% Increase In Profits
In what was an extremely turbulent year for others in
the arena, 2005 has proved to be a very successful year for leading
marketing intelligence company EuroDirect.
Year-end results reported a 7.3% increase in turnover, accompanied
by a overall 14.7% growth in profits to £2.7 million, which has
been attributed to the increasing demand for EuroDirect's and
subsidiary GMAP Consultings' outstanding product range and
exceptional customer service.
Established in 1991, EuroDirect has become widely recognised as a
key innovator in the provision of marketing information, software
and business modelling solutions. Continuous investment in research
and development has resulted in a full suite of products available
for consumer targeting, market
analysis, network planning, database management, data delivery,
data
cleansing and
data enhancement. This extensive product offering has attracted
a variety of blue chip clients from all sectors, including high
profile brands such as Ford, NS&I and the Post Office who have
joined them in the last year.
Building on their initial success, EuroDirect was acquired by
Skipton Building Society in 1998, which further consolidated their
position within the Industry. Since then EuroDirect have gone from
strength to strength, almost doubling staff numbers with the
continued expansion in the areas of Analytics, Software and Data
Development and Sales functions throughout 2005. The introduction
of a dedicated Credit Marketing Services team to promote sister
company Callcredits' solutions also provided a boost to the years'
success.
John Dobson, Managing Director, EuroDirect comments:
"2005 was a very good year for us, especially in the current
economic climate when we see some of our competitors falling by the
wayside. Our growth in profits is attributable to the efforts of
the entire company, who have all reacted to the opportunities in
the Industry and created, re-engineered and sold high quality
products that meet the evermore sophisticated requirements demanded
by our clients."
Mike Green, Chief Executive, EuroDirect went on to say:
"EuroDirect has increased their profits year-on-year in spite of
increased legislation, consumer distrust in DM and declining client
confidence in the market. Our success last year has set the
standard here at EuroDirect and is a benchmark for the Industry as
a whole."
