EuroDirect Scoops Best New Product Award For Forensic Analytics at IDMF 2005
EuroDirect has been awarded the best new product award
in the 'Data Driven Marketing & Database Solutions' category
for 'Forensic Analytics' as part of the IDMF / DM Business 2005
awards.
'Forensics' is defined as the scientific method of examining
personal and behavioural evidence to understand who offends and
why. At EuroDirect we see 'Forensic Analytics' as a unique data
science that examines the personal traits and behavioural
tendencies of individuals to help marketers understand who responds
and why.
This unique bureau service helps companies managing large DM
campaigns to identify, prior to any mailing activity, which of
their multiple lists will be responsive and which won't be.
Ultimately this exercise will help them increase response rates,
reduce campaign costs and optimise return on investment.
To achieve this, we forensically analyse a clients ' current
customers and responders against our massive data assets: 43
million individuals, over 300 consumer attributes and further
credit risk data from sister company Callcredit.
These unique data assets blended with specialist skills in data
enhancement, customer definition, retrospective modelling and
prognostic scoring enable EuroDirect to recommend which lists
and/or prospects should be excluded from future campaigns and which
will be the most responsive. EuroDirect can then supplement
unresponsive segments with data from the Data Exchange
universe.