EuroDirect Rebuilds & Revitalises Data Exchange Universe
Data intelligence specialist EuroDirect has completely
rebuilt and revitalised their Data Exchange consumer universe,
bringing in a wealth of new data sources and substantially
increasing attribute volumes.
When most data providers in the industry are struggling to maintain
their data supplies in the light of Electoral Roll reductions and
aging lifestyle lists, EuroDirect has bucked the trend. Brand new
data sources have been welcomed from a variety of contributors,
significantly increasing the volumes of a range of data variables.
As a result of this, Data Exchange now includes:
- 1.5 million new Incomes
- 0.75 million new Dates of Birth
Similar increases have also been seen in key variables such
as:
- Mail Order Buyer
- DM Responder
- Child Presence
- Occupation
- Financial Product Holdings
- Newspaper Readership
- Car Ownership
- Holidays
- Hobbies and Interests
Data Exchange is currently used by a wide range of clients
across most industry sectors including Financial Services, Retail,
Utilities and Automotive. Recent use of Data Exchange by a leading
Utility company proved that the data is far more accurate than
other data sources in the industry. A third party consultancy
working for the Utility company highlighted that propensity models
built using Data Exchange provided a 35% greater uplift than their
previous supplier.
John Dobson, Managing Director, EuroDirect comments:
"We first built Data Exchange back in 1998 when the first winds of
change blew in the Electoral Roll arena. Since then the success of
Data Exchange has grown and grown. Not only does Data Exchange
provide sustained access to the entire consumer universe, it also
provides a rich depth of variables, from lifestyle and
transactional through to financial attributes, property price and
credit worthiness."
"At EuroDirect we take the view that if our data doesn't perform
then our customers won't come back. That's why we employ strict
business rules across Data Exchange relating to recency, matching
and suppression. Our continued customer retention rates are
testimony to the quality of our data."