EuroDirect Launches New Council Tax Band & Property Price Data Following Government Revaluation of Wales
Early 2005 saw the government revalue every home in
Wales as part of their Council Tax evaluation. EuroDirect have now
processed this data and are now able to provide council tax bands
and accurate predictions of house prices for every household in the
UK.
Not only does the value of a consumers' home help Direct Marketers
to assess their lifestyle but it also provides an accurate
indicator of wealth and likely disposable income which are some of
the most important tools in a marketers data kit. With house prices
at record levels its important to be able to understand the real
value of a consumers' home within their asset portfolio, especially
as we see consumers releasing their equity for one-off major
purchases and in retirement years to supplement their income.
For these reasons, Property Price and Council Tax Band data
provides an invaluable tool for the direct
marketing industry.
Following the governments revaluation of all the homes in Wales as
part of their council tax assessment, EuroDirect have released a
new version of CAMEO Property+ which provides accurate property
valuations for every single house in the UK alongside council tax
bandings. Although properties in England and Scotland only have 8
bands (A to H, where H is the highest value), properties in Wales
are now classified into 9 bands (A to I, where I is the most
expensive).
CAMEO Property+ can be used in a wide range of marketing
applications, from database enhancement through to profiling and
modelling to increase customer understanding. In addition, the
Council Tax Band Data and property valuations are appended to our
latest Electoral Roll and Data Exchange data pools as valuable
selection criteria.
John Dobson, Managing Director, EuroDirect comments:
"This is yet another clear demonstration of EuroDirect's ability
to create and be the first to market with new and innovative data
products."