EuroDirect Launches It's First Consumer Proposition
EuroDirect, one of the UK's leading suppliers of data
and technology solutions to the direct marketing industry, has
branched out with the launch of its first consumer offering:
www.MyCreditZoo.co.uk.
www.MyCreditZoo.co.uk is a free direct response service offered by
EuroDirect which enables consumers to find the best credit card or
loan for their personal circumstances and apply instantly
online.
By inserting a number of details about themselves,
www.MyCreditZoo.co.uk scores consumers and matches them to the
lenders most likely to lend to them. It takes the time, hassle,
embarrassment and frustration out of applying for credit
and speeds up the approval process by providing consumers with a
list of lenders and products that match their credit profile. It
also provides full details about each credit card or personal loan,
including their good and bad points which are often buried in the
small print. The site also offers consumers the option of
purchasing their full credit report online from EuroDirect's sister
company CallCredit at: www.MyCallcredit.com
EuroDirect will be embarking on a major below-the-line campaign
targeting volume consumers each month to drive traffic to the site.
This direct approach will also be supported by a range of other
marketing channels.
The list of credit card and personal loan lenders already
affiliated with www.MyCreditZoo.co.uk is vast and includes such
players as Cahoot, Capital One, Citi Cards, Direct Line, Egg,
Freedom Finance, HFC, Lloyds TSB, Morgan Stanley, Norwich Union,
Sainsbury's and Virgin, to name a few.
To extend this service even further affiliate enquiries are invited
and should be forwarded to : ' affiliates@mycreditzoo.co.uk'.
John Dobson, Managing Director of EuroDirect, comments: "This is an
exciting diversification for EuroDirect as it represents our first
direct consumer service. www.MyCreditZoo.co.uk takes the sting out
of applying for credit cards and loans - a process which can often
be time-consuming and humiliating for those seeking credit."
"It is futile applying for a financial product which is not
appropriate for your circumstances as more often than not, the
application will be rejected. Our understanding of the Financial
Services Industry and the Skipton Information Group's significant
experience of the Credit Industry allows us to calculate an
individual's credit score and locate the lenders who are most
likely to approve their application."
"Our wealth of consumer data ensures we are well placed to be able
to target the mass market. We will be using our 'Forensic
Analytics' skills alongside the 'Data Exchange' to develop a strong
targeting strategy which we anticipate will maintain good levels of
volume traffic to the site."