EuroDirect Launches Five CAMEO Workplace Classifications
As ever, EuroDirect are innovating. This week sees the
launch of a suite of new products aimed at helping high street
retailers and financial institutions understand the 9-5 market that
their outlets are serving.
CAMEO Workplace has been developed using a combination of Census
Journey To Work data and EuroDirect's highly successful
CAMEO Classifications. It provides retailers with a unique way
of profiling and understanding their weekday 9-5 consumer
markets.
This concept delivers powerful insights that can be used to
analyse their outlet network and plan sales and marketing
activities around them. It also enables retailers to optimise their
product, promotion and resourcing strategies around the populations
which they are serving throughout the working week.
CAMEO Workplace is available in five different varieties enabling
users to understand local markets from five different aspects:
- CAMEO UK - for understanding the geodemographic and socio-economic make-up of daytime populations
- CAMEO Income - for assessing the income profiles of workplace markets
- CAMEO Financial - for evaluating the credit risk profiles of daytime consumers
- CAMEO Investor - for understanding the financial sophistication of workplace populations
- CAMEO Property - for assessing the house price of working consumers
The classification system is available at either post sector or
output area level and can be built into our MICROVISION market
intelligence system, as we have already done for one of the UKs
largest retailers.
Leanne Douglas, Group Product Manager at EuroDirect comments:
"This is an exciting development for all the brands we see in the
high street. Never before has journey to work data been collected
for everyone so this provides a truly accurate picture of
'lunchtime' potential."