EuroDirect Launches CAMEO Scotland to Complement its Ever-Expanding List of Segmentation Systems
Consumer marketing intelligence specialists EuroDirect
has launched CAMEO Scotland to complement its comprehensive range
of UK and international consumer classification
systems.
Due to client demand, EuroDirect has developed a stand alone
classification system for segmenting, profiling and targeting
Scottish customers. CAMEO Scotland classifies the Scottish
population into 46 consumer types and 10 key marketing groups,
including:
'1A: Wealthy Couples & Singles In Executive Apartments'
'2B: Affluent Couples & Older Families In Large Exclusive
Properties'
'4E: Young White Collar Couples & Singles In Affluent Urban
Apartments'
'10C: Couples & Singles In Poor Quality Hi-Rise Council
Flats'
CAMEO Scotland enables organisations to profile and segment their
current Scottish customers and effectively identify and target new
prospects that display the same geodemographic and socio-economic
characteristics.
Built at postcode level, CAMEO Scotland has been built using data
from a wide range of sources, including Scottish subsets of the UK
Census and individual and household level datasets such as
shareholder registers, council tax band data, property valuations,
directorships and CCJs. CAMEO Scotland follows the same methodology
as all EuroDirect's other CAMEO Classifications and is therefore
simple to use and easy to interpret.
Leanne Douglas, Group Product Manager at EuroDirect comments: " For
those organisations which have a concentration of customers, stores
or branches in Scotland, CAMEO Scotland provides the perfect
solution. Whether they are looking to understand their customers
more fully, find new prospects, understand their markets or
optimise their location strategy, CAMEO Scotland provides a key
component in the marketers toolkit. "