EuroDirect Are First To Market With 2005 New Movers File
Target marketing and intelligence specialists EuroDirect
are the first company to market with the 2005 New Movers File,
built by comparing last years Edited Electoral Roll with this
years'.
Now that the 2005 Electoral Roll build is almost complete,
EuroDirect have been able to launch its New Movers File which
currently consists of around 4 million individual home movers. This
uniquely valuable dataset provides access to consumers who have
just appeared on the latest Edited Electoral Roll at a new
address.
For many, a new home is often an advancement up the property
ladder. For others it will represent a new lifestage, either with a
new partner, a new family or starting out on their own. However
this life change comes about, it often brings with it a range of
consumer needs and desires. In many cases there is an increased
demand for personal loan and credit card products for things like
home improvements, white goods and furnishings for the home or even
to pay for a holiday that they can probably no longer afford now
they have a new house.
These consumers are also much more likely than the average person
to look at changing their utility providers for gas, electricity,
media and telephony as well as potentially changing their water
supply to metered.
New Movers are also a prime audience for services within the area
such as gym membership and supermarket home deliveries to name a
few.
Combine the New Movers file with our
CAMEO Classifications at household and postcode level and users
can attain a multi-dimensional insight into consumers by assessing
their lifestage, property price, credit
risk profile, financial sophistication, income and economic
activity levels.
John Dobson, Managing Director, EuroDirect comments:
"As leaders in the marketplace, we are pleased to announce the
launch of our New Movers file so early in the year, enabling our
customers to have access to this hugely valuable dataset for their
Spring campaigns."
"For organisations interested in targeting new residents through
direct mail or door-to-door canvassing, the opportunities for using
the New Movers are limitless."