Costa Del Southend – The New Summer Destination
Research shows cash-strapped Britons are cancelling travel plans in favour of UK breaks
A third of UK consumers (33%) won't be browsing through holiday brochures this summer, research released today by Callcredit Marketing Solutions reveals. Many consumers plan to take advantage of the hot weather predicted for the UK this year by shunning foreign climes and visiting places they can reach easily from home, such as the newly coined 'Costa Del Southend'.
Londoners in particular are scaling back their plans, with almost half (47%) scrapping their holiday plans abroad in favour of staying in the UK.
However, the good news for holiday companies is that youngsters aged 25-29 are proving more belligerent, and are the least likely to let money worries get in the way of their beach breaks this year.
Caroline Worboys, MD of Callcredit Marketing Solutions,
"UK consumers are being more prudent with their finances then ever before. With a strong need to curb their spending, it comes as no surprise that many are abandoning their plans to holiday abroad. "On the other hand, it's encouraging to see that the British summer holiday is still very much alive and kicking and it is encouraging that UK consumers are set to take advantage of the many beautiful attractions we have here on our doorstep."