Callcredit defends its crown as Outstanding Data Provider at the 2015 Database Marketing Awards
Marketing solutions provider Callcredit Information Group is celebrating after walking away with two awards at the Database Marketing Awards.
- Outstanding Data Provider – B2C
- Outstanding Data Quality Management – a joint entry with NS&I and Atos
Callcredit’s winning Outstanding Data Provider entry presented the judges with information on its flagship data and digital marketing services as well as referencing specific client projects. One such client, Anglian Home Improvements has been able to drive acquisition activity across multiple channels and deliver high return on investment through the use of multi-channel data. Some success Anglian has seen include a 22 per cent increase in average order value and reduced processing times of data cleansing from 10 days to 1.
The Outstanding Data Quality Management award was won by a joint entry between Callcredit, National Savings and Investments and business technologists Atos.
Will Lowe, Managing Director, Callcredit Marketing Solutions said: “I’m really pleased for and proud of the team at Callcredit. To win the award for Outstanding Data Provider for the second successive year demonstrates our desire to continuously improve what we do to deliver a better service for our clients. I’d also like to thank our clients and partners for their shared desire to innovate and their continued support.”
Marc Langeskov, Marketing Project Manager, Anglian Home Improvements said: “Callcredit has been looking after our data cleaning and enhancement requirements for many years, but as its business has grown we are able to take advantage of a wider suite of marketing services. Callcredit’s ability to deliver on multiple disciplines through one dedicated account manager, makes working with them easy and really effective.”
Launched in 2011, The Database Marketing Awards put data firmly where it belongs: in the spotlight, as the cornerstone of successful, measurable marketing with ROI at its beating heart. The awards attracted entries from client side and agency marketers across the UK. Entries were whittled down over the summer to leave 29 shortlisted companies fighting it out in 11 categories on the night (24th September 2015).
